Our general information for the season
ZEITGEIST + MAJOR TRENDS
SEASONS' START allows you a rapid, synthetic overall view of fashion’s most significant phenomenons. We translate trends for specific markets and evaluate their creative and commercial potential.
The trend conference comprises:
• Key themes
ESSENTIAL BOOK + GENERAL TREND
Our ESSENTIAL BOOK WOMEN is the guideline of the season: A résumé of fashion phenomenons from all angles.
It analyzes and synthesizes the season’s trends – colours, harmonies, fabrics, styles and accessories – in a compact format and specifically targets market needs.
Our COLOUR CARD spells out the season’s colour message in a way which is applicable to all products.
We participate in international colour consortiums since many years. Our expertise in this area is universally recognized.
The colour card:
• 4 themes with photo mood boards
• Colour shades in original materials
• PANTONE codes
• 4 colour harmonies per range (total of 16) with mood photos explaining how to use colour values
Our made to measure services
Information on targeted, precise trends for your industry branch, your company brand and your specificity – an à la carte synthesis of TRENDS.
After your briefing, our analysis of general trends is adapted to your specific situation with evaluation of their commercial potential.
Our trend conference is followed by a discussion workshop.
Constructs the storyboard and the season’s themes, adapted to your needs and defines colour, fabric and style messages.
Based on a constant follow-up of the changes within all levels of the fashion industry, we develop themes, colours and fabric concepts as well as styles in exclusivity for your collection. During a series of workshop meetings, concepts are explained, fine-tuned and put into place.
Made-to-measure conceptions of partial or complete collection structures with:
• Colour groups
• Fabric concepts
• Definition of styles
• Key points
Creation of original, up-to-date EXCLUSIVE MODELS to reinforce your brand image.
After your detailed briefing, our confirmed specialists develop models and prepare spec sheets including artwork and description.
Models are presented in a workshop. Prototypes are verified during a second meeting.
Exclusive models – the ready-to-go solution with:
• Spec sheets
• High definition print + computer support